THE BLOG

19
Dec

UNDER CONSTRUCTION

We’re currently undergoing a migration and site update.

Stay tuned!

05
Dec

How to Create Great Social Content

Thu, Jul 25, 2013 @ 12:20 PM

social content-resized-600

Content marketing has become all the rage in the past few years with a brands now racing to bombard their audiences with an increasing amount of content.  As the idea of valuable content and social media converge, it has brought forward a new term, ‘social content.’  This term is one that Tent Social has been built around and what we strive to create on a daily basis with our clients. Social content is content that is not one-sided, like traditional advertising of the old days, rather it is content that has a conversation componenet to it, can be discussed and shared.

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27
Jun

The Hypocrisy of Content Marketing Blogs that use Pop-ups

Thu, Jun 27, 2013 @ 01:40 PM

no more pop ups

I hate websites that use pop-ups. Period. Recently, I have been particularly bothered by blogs that have pop-ups for email subscription.  I have been holding back on writing this article for several months because the organizations that I will mention are amongst those that I respect the most and spend the most time with.  I will also note that I adore the content that these organizations provide and I interact with it on an almost daily basis.  

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25
Jun

How To Write Social Media Posts on Facebook, Twitter, Google+ and Pinterest

Tue, Jun 25, 2013 @ 07:29 PM

How to write the perfect social media posts

Writing has never been easy, whether it was writing a story with crayons as child, writing essays in school or writing articles as a journalist.  With the proliferation of media, there are now so many different platforms to write (and create social content) on, each with their own unique quirks.  Writing was already hard enough, but now you need to remember what type of writing works better on different platforms.

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20
Jun

The State of Content Marketing 2013 [INFOGRAPHIC]

Thu, Jun 20, 2013 @ 06:00 AM

Content Marketing Infographic 2013 resized 600

The term “content is king” has been around for a long time now, but it hasn’t been until the last few years that content marketing has gained serious credibility and clout in the marketing world. Exceptional content creation is no longer an option for brands looking to grow, it is a requirement. If brands don’t find value that they can bring to their audience outside of the intrinsic benefit that the audience pays for, they will not be able to sustain growth.
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30
May

How Twitter Is Making TV Ads Way More Social

Thu, May 30, 2013 @ 04:37 PM

Twitter TV

Historically, TV ads have been a very effective way to reach a very large audience in a short period of time, albeit at a wildy expensive price tag.  For many brands this has been very successful, with the right type of ad and insight.  One of the biggest problems in the digital age has been that brands spend a monumental amount of money on these ads, but there is no real opportunity for two-way, live interaction with this content or any ongoing conversation.

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20
May

Journey to Online Purchase – an interactive widget by Google

Mon, May 20, 2013 @ 02:32 PM

Online Customer Journey Google

 

Google recently launched a very interesting little tool that shows the role that different online marketing channels play in the purchase journey (from ‘assisting’ to ‘last interaction’).  If you’ve read any of my previous blogs, you’ll know that I am pretty obsessed with the online customer journey (See From Stranget to Lover: How to Do Digital Marketing in 2013).  

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15
May

Know your Role on Social Media… or Shut Your Mouth About ROI.

Wed, May 15, 2013 @ 02:12 PM

The term ‘social media ROI’ has a never-ending debate associated with it, but one of the issues with this debate is that the context in which it is often discussed doesn’t really make any sense.

As in, many people ask the question, “what is the ROI of social media?”  It’s like saying “What’s the ROI of a newspaper?” or “What’s the ROI of a TV?”  Social media is a channel, not an activity. You can’t measure a channel, you have to measure the activity which you perform on that channel.
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02
May

How to do Digital Marketing [Infographic]

Thu, May 02, 2013 @ 09:20 PM

stranger_to_lover_header-resized-600

With the constant addition of new online platforms, it can sometimes seem impossible to keep up with the latest trend in online marketing. It doesn’t help that there seems to be countless ways to describe online marketing, including search engine marketing, social media marketing, inbound marketing, content marketing, realtime marketing and our favourite term at Tent Social, social content marketing.

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